Keba Konte founded Guerrilla Cafe in North Berkeley and Chasing Lions Cafe in San Francisco before starting Red Bay in 2014 as a micro-roastery in the garage under his Fruitvale home. It grew into a roastery and event space in a converted factory near Fruitvale Station, followed by a Kickstarter-funded cafe in a shipping container in uptown Oakland.
Red Bay shares profits with its team and hires people who were previously incarcerated.